WHELMNESS PRO | NFTS: A NEW MEDIUM OF ART & CONTENT | JACKI ROACH
Founder Jacki Roach is a digital artist utilizing NFTs as a new medium of content creation and distribution. Her early career as a graphic designer and prepress technician inform her creative and technical understanding of media and content creation through emergent technologies, like algorithmically and AI generated art. While working full-time in newsprint media and print production, it was her night school MBA in global supply chain logistics that introduced her to blockchain business solutions in 2016. With an affinity for art history, Jacki draws on past movements in embracing the #techartrenaissance available through blockchain, DLT, and web3 technologies. As we move from printing presses to minting tokens, and unique hybrids of both, Whelmness Pro continues to serve peer-to-peer creatives with meaningful insight through the fourth industrial revolution.