NFTs: A New Medium for Art & Content

 

NFTs are a new medium of communication, and I love empowering creatives in the peer-to-peer #techartrenaissance! I have been educating, onboarding and advising in blockchain, DLT, and token economies since 2019, working with a wide range of professionals across many industries and disciplines.

I started making digital art in 2020 as a creative outlet, and used minting NFTs as a new ‘work hobby’ that would keep me fluent with the technology.

A past career in the newspaper industry impressed the importance of a “publisher” position in the media world, and I began to examine the move from printing presses to minting machines. I experimented on a number of platforms for minting, buying & selling NFTs, from rarible, to makersplace, SolSea and OpenSea (never did get that approval from Foundation!)

NFTs

I have provided a mix of NFT project strategy, business development & Web3 messaging including:

  • NFT roadmap and promotion for audio NFT (on Ethereum) with unlockable content (IPFS)

  • The “Phygital Learners” program with the Salvation Army of Saratoga Springs, NY that teaches adults, volunteers and administrators how to create a digital wallets while introducing students to AI creative tools. Their work is minted and transferred to the parents and guardians who then own a digital asset. This three week program ends with ski lessons from Ski With Me

  • Web3 Marketing/Communications for a 6k generative-mint with digital avatar and 3D printed product

  • A #phygital NFT auction in NYC that featured a number of prominent Web3 artists and blockchain builders.

  • Plus some other stuff we could talk about “IRL”

  • Basically: I have helped brands and communities within the Web3 space with my deep understanding across the spectrum of decentralization enthusiasts, purists, and institutions alike.

I talk about preparing people from all walks of life for a tokenized future, and have been broadcasting my learnings from the distributed world for the better part of a decade. I’ve cohosted and produced industry podcasts and have appeared on a number of media outlets and stages.

All artwork created, minted & on the blockchain by Jacki Roach dba Whelmness Pro

 
 

About

Founder Jacki Roach is a digital artist utilizing NFTs as a new medium of content creation and distribution. Her early career as a graphic designer and prepress technician inform her creative and technical understanding of media production with emergent technologies, like algorithmically generated and AI art. With an affinity for art history, Jacki draws on past movements in embracing the #techartrenaissance available through blockchain, DLT, and Web3 technologies.

 

While working full-time in the newspaper industry, it was her night school MBA in global supply chain logistics that introduced her to blockchain business solutions in 2016. She quickly recognized the importance of data ownership in the fourth industrial revolution and has been on a mission to empower ever since.